I have made the difficult decision to stop designing for the WHOLESALE marketplace. I certainly haven't stopped designing - I am just going to be doing it differently from 1 January 2011.
This isn't going to be a popular decision with some people, and I am certainly not making this decision lightly. However, over the last six months I have watched my market share fall well below a line where I can exist as a designer as I currently operate and due to some very frustrating situations over the last few weeks I have had to make some 'brave new world' decisions to ensure that I am going to benefit from my work into the future.
I will certainly continue to promote my current designs on my TCW website until the end of the year, and if there's a design you have on your wishlist - go to your nearest LNS or ONS and buy it now! These designs will only be available until the end of the year, or sooner if we run out of stock.
I would also like to take this opportunity to thank all the shops, both on-line and bricks and mortar who believed in me enough to include me in their inventory over the years. I wish you all well in these uncertain economic times and hope that if you too need to make brave decisions you do so knowing it's the right thing to do for you.
I have certainly enjoyed my time as a wholesale designer - and made many friends within the industry. I will probably lose friends by making this decision. However, in broadening my horizons I hope that I can be of continued benefit to the needlework world as a whole.
I will keep everyone informed of what I'm up to via this blog - so check back regularly.